Profiles & Lifecycle

Profiles are the central entity in FullFabric. Every person who interacts with the platform — whether a prospective student, applicant, enrolled student, alumni, staff member, or external contact — is represented by a profile. The lifecycle system tracks each profile's progression through institutional stages, from first inquiry to graduation and beyond.

flowchart LR
    A[Profile Created] --> B[Prospect]
    B --> C[Applicant]
    C --> D[Student]
    D --> E[Alumnus]
    B --> F[Contact]
    A --> G[Staff / Admin]

Key Concepts

Term	Definition
Profile	A person record in FullFabric, containing identity, contact details, custom fields, and role assignments.
Role	A state::substate pair assigned to a profile within a context (e.g., student::enrolled in a class). A profile can hold multiple roles simultaneously.
Lifecycle	The institution-wide state machine that defines all possible states, substates, and transitions a profile can move through.
Journey	A profile's progression through the ordered "fluid" states of the lifecycle — typically prospect, applicant, student, alumnus.
Context	The entity a role belongs to — an institution, class (cohort), or course. Profiles can have different roles in different contexts.
Schema	A dynamic field definition that extends profiles (and other entities) with custom sections and fields, without code changes.
Segment	A saved set of rules that matches a group of profiles for targeting in campaigns, automation, and reporting.
Source	How a profile was created — via staff, API, form submission, event registration, email, import, or self-signup.
Potential	A priority rating (unknown, low, medium, high) assigned to a profile's role, used for lead scoring.
Withdrawal	A flag on a role indicating the profile has withdrawn from a context, with tracked reasons and timestamps.